Reputation Game Changer

Once upon a time, Domino's pledged "pizza in 30 minutes." Now Domino's has launched an advertising campaign that admits its pizza tasted bad, but is now much improved.

It wouldn't have been that hard – or violated the sacred rites of mission statements – to make the original pledge "good pizza in 30 minutes." But Domino's thrived on quick service, regardless of taste – or apparently delivery driver safety.

However, in the age of the Internet, bad taste gets around pretty quickly. When you see post after post from customers complaining that your product tastes like cardboard or worse, it makes sense to listen – and to act.

Domino's incoming president, Patrick Doyle, says, "The old days of trying to spin things simply doesn't work anymore."