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CFM Helps Tree Top Connect With Consumers
Still reeling from the feasting season? Good thing CFM has a plan to help consumers stay trim. That’s because Tree Top, Inc., a leading Northwest producer of juice products, has hired Conkling Fiskum & McCormick to market its new low-calorie function beverage, Tree Top trim™.
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Managing Issues
Marketing Your Point of View
For many, lobbying is a four-letter word. However, government relations doesn't have to be a rogue function. It can and should be part of an integrated organizational strategy to tell your story to policymakers who matter.
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Consumer Currents
Online Visual Storytelling Made Easier
We all know visual storytelling is the cornerstone of effective interactive communications. Now cheap and simple software and gadgets make it easer to create and post short stories on Web sites or YouTube. See our tips prepared by CFM photo gadget guy Norm Eder.
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Measuring Minds
Push Polls Versus Push Questions
Accusations of "push polls" have been springing up in the media throughout this election year. Some complaints may be legitimate while others are confusing push polling with push questions.
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